The AMSA’s Annual Convention: Your Marketing Opportunity
What is the AMSA?
The American Moving and Storage Association or AMSA is a non-profit trade association for the US moving industry. It was built to represent and enhance both the domestic and international moving and storage industry.
The AMSA holds an annual convention for its members and the event is always attended by the who’s who of the industry. During the convention, notable personalities and companies are given recognition, new technologies are introduced and the association’s guidelines are discussed in length. It’s a great opportunity to learn new things and meet key people. If you’re on the lookout for growth and aiming for a louder market presence, you’d best attend AMSA’s annual events.
Benefits of attending AMSA events
- Technology and market update
Trade shows and conventions always feature in-depth talks about important issues and special presentations on the hottest trends. Attending AMSA’s convention will allow you to expand your knowledge and know what the rest of the moving and storage industry are up to.
- Connect with new customers
AMSA events can be open to clients too. Use the opportunity to market yourself and reach out to potential clients. You can choose to be a sponsor or get a booth space if available.
- Meet the competition
They say that the best way to beat your competition is to keep them close. AMSA’s convention will allow you to do just that. You’ll come face to face with other carriers and storage providers and may even get some trade secrets on how they do business.
- Get valuable contacts
Network. Network. Network! AMSA’s events are a great way to market yourself and make your company heard. It’s also a good avenue for gathering precious contacts that will help you to boost your career and business.
Tips when attending conventions and trade shows
You can’t go into a battle unprepared. Here are some things that you should remember when attending AMSA events:
- Always bring your business card
Always keep your card handy because every moment is an opportunity for marketing. You’ll never know who you’ll run into and to be remembered, it’s always best to give them plenty of details about yourself.
- Look professional
Even if the convention chooses to have a fun, beach luau theme, you should ALWAYS look professional. Wear appropriate clothing that exudes reliability and professionalism.
- Attend the talks and seminars
Take advantage of the opportunity to learn new things. Don’t waste your time on the free food and drinks. Go and make your trip worth it.
- Talk to people
This isn’t senior prom. You can’t just be a wallflower. It’s the best time to connect and market yourself so go talk to people. Be friendly, polite and confident. Represent your company as best you can.
After the event, make sure to organize your new contacts and jot down everything that you’ve learned. This way, you can take full advantage of the learning and networking opportunities.